Designing AI-Powered Financial Intelligence for Global Film Production.
Warner Bros. Discovery was advancing its internal finance capabilities to support high-stakes content investment decisions within a company generating nearly $40 billion in annual revenue.
The initiative combined the consolidation of fragmented financial tools with the integration of predictive AI models to bring clarity to complex forecasting scenarios.
My role was to design a unified, executive-ready experience that made advanced financial insights transparent, intuitive, and trustworthy.
Challenge overview
🚫 Building trust in AI in a high-stakes environment
The platform supports decisions involving multi-million dollar investments. Introducing predictive AI required strong transparency and clarity to help teams trust the system and feel supported, not replaced.
🚫 Collaborative decisions, disconnected workflows
Multiple teams contributed to financial planning, but each relied on different tools and assumptions, making alignment difficult and slowing down critical decisions.
🚫 No single source of truth
Leaders were often looking at different versions of the same numbers, creating confusion and limiting confident decision-making.
🚫 Manual processes under pressure
Key updates were shared through emails and spreadsheets, increasing cognitive load and reducing clarity during time-sensitive moments.
As a Lead Product Designer, I designed and delivered a AI-powered enterprise finance platform that transformed fragmented workflows into a single source of truth, increased trust in predictive models, and enabled faster, clearer executive decision-making.
I structured complex financial inputs into an intuitive system, introduced transparent AI explainability patterns, and aligned cross-functional teams around a shared, reliable decision framework.
